Designs for our newspaper ad

design 1 

design 2 

design 3 

Conventions Of Newspaper Adverts

There are some convention f newspaper adverts that me and my group must stick too, these things are:

• Image- The image must be relevant to the subject being advertised. 
• Logo- Of the company e.g. Channel 4 or Coca-Cola
• Slogans- Slogans don't necessarily have to be used, however these make the audience engage with the advert and are used to help the audience remember the ad. 
• Description- The description is usually about the subject being advertised, such as films. For a film the description would be the cast, story outline and date released. 

This advert for channel 4 uses some of the conventions of newspaper adverts. This ad uses the "4" logo, gives a brief description on the subject of the documentary "a season on the care system" It also uses an image that is tied into the title, however if i saw the image without the text i would have thought that the documentary was on something completely different. This shows how powerful the use of photography has become in advertisements. 

This Newspaper uses the image to independently
tell a story and to inform the audience what this documentary is about. Even if the Title was not at the bottom, the audience would still know that its about gun crime or violence.
This is a more powerful way to catch audiences eyes, than having lines of words dotted around the image, which people don't read when on their travels.

History of Newspaper Adverts

Newspaper adverts have been used since the late 1830's the first advert appeared in the french Newspaper La Presse. Newspapers introduced paid adverts so that they could lower prices of newspapers as a whole. Lower prices meant it could extend its readership and increase profits.

This is a coca cola advert from the late 19th Century, unlike newspaper adverts today the only text included in this ad is the company name and price. This ad doesn't try to convince people with text or slogans like the numerous ads we find day to day.

Painted portraits were still used in adverts as photography had just been introduced into to the newspaper industry, however this was an expensive technique to use so companies such as La Presse, and The Telegraph still used painted images.

By the 1930s painted images were changed to black and white photos, this was only possible due to technological advances in the production of photographs, this made it cheaper for newspaper companies to use.

More text was added into newspaper ads, slogans such as "Nothing is so Refreshing started to appear and the images were the main focus. Logos still appeared on adverts but were a lot small than the ads from the 1800s.

By the 21st century newspaper adverts started to decline in National newspapers due to advances in the Internet and TV channels such as Sky and ITV. Smaller companies such as The Metro and Express and Star still use newspaper advertising as major a income to keep the paper running. The most common advertisements to be found in these newspapers are more likely to be blockbusters in cinemas or exclusive television shows.

  

Finished Radio Advert.

This is our finished Radio Advert, as you can hear we have stuck with the original idea of the conventions. It only has one voice throughout and music that relates to Illuminati history. I believe that this radio ad does what it is meant to do. It gives the audience information on the documentary without giving too much away all at once.

We have finished the radio ad before the documentary as this was simple and quick to do, we had started constructing the documentary when we decided to record the voice over and edit the music. All that needed doing to the documentary at this time was to be editied.

Music for my Radio advert.

This morning me and Faraz worked on creating music to be used for our Advert. We both decided that as the music needed to be based on the subject itself. As a musician i know different types of genres and history of music. I suggested that the music should be choral, this fits in with the music which was around when the Illuminati was started in the 18th century.
 This "Choral" genre is associated with religion, as many academics and the majority of the public believe that the Illuminati and the Freemasons are religions, i thought this would be a good way to tie this into our documentary.

I believe that this music gives the documentary are more mysterious feel, this isn't just down to the voices with the pieces, but the dull pedal notes which accompany the choral music.


The music which we created using garage band is choral music, this genre of music is mysterious as its written and sung in Latin which most people don't understand. The music we created was too overpowering, so we changed the volume levels and cut away at the piece3 of music so that Faraz's voice could still be heard when the two were layered together.

Promblems constructing the Radio ad

Whilst constructing the radio ad we stumbled on a few problems, one was the technology available. The micro phone we used to create the voice over only records in  mono, meaning the voice only comes out of one speaker or earphone. This has caused the voice over to become echoed. If we had new equipment, this would have given the radio ad an even more professional sound. 

We also had problems with students from other classes just wonder in and make noise, so we had to stop recording until they were dealt with and start the whole process of the voice recording again.

Voice over

Today we started on our voice over for our radio ad. We tried four different people reading the same script, then decided on the best  and clearest voice. Then we thought we should use the same voice throughout the documentary and the radio voice over, as Faraz was the narrator for the documentary we though it best that he should do the voice over.