Radio adverts are used all over the world nationally and locally on commercial stations, radio stations sold "spots" in exchange for money. This paid for radio presenters and existence of the station. Companies such as coca-cola sponsored radio station in 1950's America this was due to the presenters thanking sponsors live on air. Radio is still one of the best places to advertise as 95% if the population have listened to the radio in the past week. With the internet and apps it has made it possible for radio stations to be listened all over the world. Me and my group have now started researching for our radio advert. We have looked at a few adverts on youtube and the BBC and have seen similarities in both.
Our advert will consist of music excerpts, clips from original documentary and voice overs.
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